AI-powered public relations strategist, Dr. Celestine Achi, has unveiled AGENTPR™, described as Africa’s first agent-driven media intelligence framework and PR intelligence Model Context Protocol (MCP).
According to the author and founder of Cihan Media Group, AGENTPR™ has been developed as a practical response to one of the most important shifts in modern communications: the movement from traditional media monitoring to intelligent and agent-driven public relations decision support.
For decades, media monitoring has helped brands, institutions and leaders answer one basic question: What was said about us?
But today’s reputation environment demands deeper answers.
Communications leaders now need to understand what a mention means, who is driving the narrative, what emotion sits beneath public conversation, what stakeholder risk is emerging, and what decision should follow.
AGENTPR™ is designed to close that gap.
The platform introduces an agent-driven intelligence layer for public relations, reputation management, media visibility, stakeholder analysis, narrative tracking, sentiment and emotion analysis, crisis signal detection, and executive briefing.
On the unveiling, Achi said: ‘Media monitoring tells you what was said. PR intelligence tells you what it means, why it matters, who is driving it, what risk it carries, and what decision should follow. AGENTPR™ was built for this new era. The future of PR will not belong to those who track the most mentions, but to those who build the clearest context, strongest intelligence workflows, and fastest route from signal to decision’.
Unlike conventional dashboards that focus mainly on mention counts and sentiment labels, AGENTPR™ is built to support context-aware and culture-aware interpretation. It is designed to help communications professionals identify weak signals, detect reputational risk, understand stakeholder movement, read emotional tone, and generate decision-ready intelligence for leaders.
The framework reflects Achi’s broader work in AI-powered public relations, Engineering of Trust™, and the development of practical AI systems for African communications, media, governance, public affairs and institutional reputation management.
According to him, the next phase of PR measurement must go beyond visibility metrics.
‘A brand can have high visibility and still face reputational vulnerability. A campaign can generate mentions without building trust. A crisis can begin as a weak signal long before it becomes a headline. That is why PR intelligence must now move from counting conversations to interpreting consequence’. Achi said.
AGENTPR™ is positioned for use by public relations professionals, corporate communications teams, reputation managers, PR agencies, CEOs, government institutions, crisis teams, public affairs units, and organisations seeking stronger intelligence around media perception and stakeholder trust.
The platform is now live at: https://useagentpr.com/
A short video explainer demonstrating how AGENTPR™ works in practice will be released soon.
AGENTPR™ is an agent-driven media intelligence framework and PR intelligence MCP designed to help communications professionals move from passive monitoring to active reputation intelligence. It supports media intelligence, sentiment and emotion analysis, narrative tracking, stakeholder mapping, crisis signal detection, reputation exposure analysis, trust and visibility scoring, and executive-ready PR briefings.
Achi is an AI-powered public relations strategist, communications innovation leader, author, trainer, and founder of Cihan Media Group. He is the author of AI-Powered PR: The Essential Guide for Communications Leaders to Master Artificial Intelligence and has led several AI, media, public relations, governance, and institutional transformation initiatives across Africa.
His work focuses on the intersection of artificial intelligence, public relations, trust, reputation intelligence, digital transformation, media innovation, and AI capacity building.
